WHY UNDERWEAR?

We'll be brief...

Every woman knows the feeling. You’re sitting in a paper gown in a doctor’s office, heart pounding, about to describe pain that has disrupted your life for months, maybe years. You’re vulnerable. You’re exposed. And too often, you’re dismissed.

Women’s below-the-belt health has been suffering in silence for decades. Not because women aren’t speaking up, but because the system hasn’t been listening.

SO WE DECIDED TO GET LOUD.

Walking in our underwear is choosing to be exposed — BOLDLY, PUBLICLY, on our OWN TERMS — and demanding that the world pay attention.

Wear whatever makes you feel unstoppable!

There are no rules here. We want everyone to feel powerful, comfortable, and completely themselves on walk day. That looks different for everyone — and that’s exactly the point. Maybe you'll be inspired by one of the looks below or maybe you'll come up with something we haven't thought of yet. BRING IT!

Meet Amanda

Amanda is full flamingo energy — pink printed boxers over white leggings, a white tank, wristbands, and flamingo sunnies pushed up like she's ready for her close-up.

Meet Taylor

Taylor leads the pack in a black oversized tee with a cheeky underwear line drawing, a holographic visor and orange wristband that really ties the whole look together.

Meet Julia

Julia came dressed for the occasion and the after-party — orange boy shorts over black leggings, a faux fur vest, and zero hesitation.

Meet Amy

Amy is flexing (literally!) in blue boy shorts, a pink tank, a sequin bomber jacket and a pearl necklace. The look says "I dressed for the disco and the podium."